It starts with data. We apply metrics and models to uncover insight, and from the data insight we derive knowledge.
We apply knowledge to develop strategy, and based on strategy we create messaging with a compelling call to action.
We execute on creative and monitor results by applying metrics formulated at the data insight stage. We map the results to the original data, and from that we uncover new, refined insight; and from that we derive knowledge, which we apply... and so on.
It's closed-loop marketing, to quote the industry jargon. Everyone's talking about it; we're doing it.
